Search Global Cosmetic Industry: Page 72

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Type: Article

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How Beauty Brands Can Avoid ‘Influencer Waste’

There is no one-size-fits-all strategy when it comes to influencer marketing, but one thing is for sure, no influencer should receive investment solely based on their potential to reach a large audience.

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Consumers Are Willing to Pay More For Brand Candor

Global Cosmetic Industry caught up with Peter Littell, research and marketing director at Pure Branding, to discuss how brands can become more transparent, what is spurring consumers' transparency expectations and the positive outcomes of being honest with consumers.

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Let’s Start Innovating

We hope that the 2019 Directory of Suppliers serves not only as a practical resource but also as a source of inspiration for new collaborations and innovations that take your products and brands to the next level.

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Inside the U.K. Indie Beauty Boom

London's first-ever Indie Beauty Expo drew 71 brands from 21 countries, including the U.S., Indonesia, Canada, South Africa and New Zealand, as well as the U.K., spanning over 20 product categories.

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Read the Label: Peter Thomas Roth Anti-aging Cleansing Gel

This gel cleanser is meant to cleanse pores, emulsify skin sebum and improve skin texture to increase cell turnover. This column will review the ingredient listing for claims substantiation and functionality.

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Meet Hyaluronic Acid’s B.F.F. for Fuller, Firmer Skin

Thanks to its use as a highly effective injectable filler in cosmetic dermatology, consumers have come to seek it out even in cosmetics, due to the belief that hyaluronic acid is the go-to ingredient for plump and moisturized skin.

From left: Carlotta Jacobson, president of CEW; Jeff Gennette, CEO of Macy's; and Jill Scalamandre, chairwoman of CEW and president, Global Makeup Center of Excellence, Shiseido Americas.

Macy’s CEO: “the Consumer is Moving at the Speed of Light”

As the legacy retailer revamps store formats and product mixes, CEO Jeff Gennette discussed the future of beauty consumer engagement.

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Read the Label: Omorovicza's Queen of Hungary Mist

This scented mist is said to harness the power of Hungarian thermal water to provide long-lasting hydration and restore suppleness to the skin. This column will review the ingredient listing for claims substantiation and functionality.

Food-centric concepts have hit a new high in the wake of the clean beauty movement.

The Next Wave of Foodie Beauty

Delicious innovations in formulations and marketing.

Packaging is a critical element of the consumer experience; here's how brands can meet their expectations in the fast-growing digital channel.

3 Ways to Meet Online Beauty Shoppers’ Expectations

Reduce the losses resulting from online returns by modifying (not reinventing) the structure of your product packaging.

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Improving Skin Resilience with MossCellTec™ No. 1

MossCellTec™ is an innovative biotechnology that now makes it possible to benefit from the extreme resilience properties of moss.

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Fighting Consumers’ Major Concern: Hypersensitive Skin

More than 50% of the population suffers from sensitive skin. To restore natural defense of sensitive skin, Clariant Active Ingredients developed Eosidin™.

Exposome skin care, microbiome-friendly solutions and sleep-centric technology will change the way brands appeal to consumers.

5 Skin Care Claims on the Horizon

Claims are a leading purchase driver for beauty and personal care consumers; how are those claims evolving?

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7 Standout Sensory Concepts from in-cosmetics Asia

Lip care texturizers, soft-focus powders, grease-reducing ingredients and more stood out at in-cosmetics Asia. Click through for the event's top sensory concepts.

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Lubrizol's NEW Oilkemia™ 5S polymer

Bring an aura of magic to your oils systems! Lubrizol's New Oilkemia™ 5S polymer is a highly efficient and versatile rheology modifier for skin, sun and color cosmetic oil systems with enchanting textures.

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Read the Label: SVR Laboratoires Sensifine Crème

This hydrating gel-cream is specially developed to help soothe and comfort allergic and hypersensitive skin. This column will review the ingredient listing for claims substantiation and functionality.

The Good Hippie uses a simple square with light water coloring for labels on their glass products—a good example of minimalist design.

Label Transparency: the Cosmetic Industry’s Secret Weapon

Brands should leverage their labels by carefully considering elements such as imagery, typography and strategic language to attract these transparency-seeking shoppers.

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Coming Soon! Our New 100% Bio-Based ECO Range of Surfactants

Sustainability is an integral part of our Business, informing and guiding our development strategies. Croda is Turning the World’s Products Green with our new 100% renewable, 100% bio-based ECO Range of Surfactants .

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