Search Global Cosmetic Industry: Page 4

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Type: News
Paul Gedman, co-counder of eComplete, said, 'Our mission to build leading global e-commerce foundations is about identifying and unlocking potential. With Give Me Cosmetics, we're ready for the next chapter, confirming our commitment to transforming brands into global leaders.'
eComplete Acquires Majority Stake in Give Me Cosmetics
Give Me Cosmetics generates more than 60% of its revenue from social channels and stands as one of the U.K.’s fastest-growing brands on TikTok.
Jan 22nd, 2024
2024 Winners of the The Catalyst Program from The Estee Lauder Companies, NIV, and Tiktok.
The Estée Lauder Companies Announces the Winners of The Catalysts Program
The Estee Lauder Companies teams up with New Incubation Ventures (NIV) and TikTok to announce 2024 winners of the catalysts program.
Oct 8th, 2024
Using the hashtag #OLAFLEX, Olaplex’s TikTok challenge features fans showing before-and-after images that illustrate how the hair care brand’s bond-building products helped them improve their hair.
Olaplex Hashtag #OLAFLEX Reaches 3 Billion Views in 72 Hours
Olaplex launched its first hashtag challenge on TikTok, encouraging fans to share how Olaplex’s bond-building hair products helped them improve their hair.
Aug 25th, 2022
Guests will sit solo at e.l.f.’s vanity and apply products while storytelling and reacting to questions flying in from off-camera. Vanity Table Talk aims to inspire viewers to celebrate their own unique beauty, using makeup and skin care as a tool for self-expression and empowerment.
e.l.f. Cosmetics Debuts Digital Series 'Vanity Table Talk'
New exclusive episodes will be released each month through August on e.l.f.’s social channels, including YouTube, Instagram and TikTok.
Apr 27th, 2023
Each box includes five hand-selected products by Pat McGrath and three chosen by the member from a personalized assortment via Ipsy Match.
Ipsy Debuts Icon Box by Pat McGrath
Ipsy is debuting a TikTok campaign with a curated AR filter that delivers a Pat McGrath-inspired makeup look to fans and creators across the platform.
Oct 11th, 2023
The products are available at Ulta, Amazon, Target, CVS and more.
7 Monday Haircare Launches Expand Brand Into New Categories
Monday Haircare credits its growth to its status as the most liked (~20 million likes) and followed (~413K followers) hair care brand on TikTok.
Mar 27th, 2024
Baby Tate is the face of the brand's first social media campaign in honor of the United States' Annual National Hip Hop Month.
The Doux Partners With Baby Tate for Brand's First Social Media Campaign
The Doux's #ThisIsHowWeDouxIt Campaign will kick off with Tate's original content being pushed out on TikTok and Instagram, unveiling the brand's latest wash and go routine.
Nov 14th, 2022
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Hailey Bieber is responsible for popularizing several makeup and beauty trends, including glazed donut skin and nails as well as brownie glazed lips.
Hailey Bieber is the World’s Most Popular Celebrity Makeup Inspiration
Hailey Bieber’s makeup looks gained a 421% increase in Google searches this year, while videos with the hashtag #HaileyBiebermakeup received 167 million views on TikTok.
Dec 7th, 2022
Olaplex No. 3 Hair Perfector is now gaining negative attention for an ingredient it no longer contains.
Consumers Alarmed Over Lilial Ban and Social Media Misdirection with Olaplex
Lilial is now classified as a carcinogenic, mutagenic or reprotoxic (CMR) Category 1B substance and is banned in the EU. In relation, Glamour recently shamed TikTok videos for misleading consumers that Olaplex No. 3 contains it and is also banned.
Mar 2nd, 2022
Earlier this year, razor brand Nimbi embraced unconventional marketing by using platforms like OnlyFans to share educational shaving content.
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Jul 30th, 2025
Tik Tok's favorite skin care brand, Glow Recipe, and a sustainability upstart, Kate McLeod, will take the stage at Beauty Accelerate 2022.
Glow Recipe x Kate McLeod in Discussion at Beauty Accelerate 2022
Glow Recipe is, according to Stylist, "positively always the talk of the town over on TikTok," which helps explain how co-founders Christine Chang and Sarah Lee "turned their friendship and $50,000 into a $100-million business," per CNBC.
Jul 21st, 2022
Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'
How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview
Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.
Nov 26th, 2024
Uncanny valley makeup refers to a makeup style that intentionally gives the appearance of an AI-generated or android-like person and imparts a sense of discomfort or 'uncanniness' to the viewer.
Trending: #UncannyValley Makeup, Pink Concealer, Hair Ornaments and More
Our weekly "Consumer Pulse" social media report finds cosmetic-related searches surging in interest on Google Trends, TikTok and the web. Now trending are: Dove makeup, Ahazo Cosmetics, Zozotown, #uncannyvalley makeup, #pinkconcealer and #hairornaments.
Nov 8th, 2023
Raldh Cosmetics recently unboxed its 'Vampire' line, including a lipstick and eyeliner duo in the same reddish tone and packaged in a mock biomedical blood bag. (depiction shown; not the actual product)
8 Trends in Beauty: Vampire Cosmetics, Ceramides, Rosemary and More
Raldh Cosmetics "Vampire" line, Moira Cosmetics, ceramide serum, rosemary shampoo and more made our latest Consumer Pulse social media report on top trends on Google, Exploding Topics and TikTok.
Sep 27th, 2023
R&D innovation and consumer data are priceless to beauty brands. But connecting the dots between them is what allows executives, marketers, product developers, R&D leaders and their supply chain partners to unlock value.
5 Consumer Data Briefings: Now Available On-demand
Experts from Circana, Euromonitor, Spate and more will soon provide presentations on everything from the latest TikTok and search data implications to the skinifcation of beauty to the top-growing beauty sectors, providing actionable insights for brands.
May 25th, 2023
TikTok videos highlighting liquid blush have garnered more than 106 million views.
Trending: Ahazo Cosmeticos, Ceramide Sunscreen, Liquid Blush and Others
Our latest weekly social media report, Consumer Pulse, highlights Google and TikTok trends and exploding topics including: Ahazo Cosmeticos, ceramide sunscreen, liquid blush, serum toner, bacne spray and others.
Nov 1st, 2023
Japanese virtual anime vocaloid Hatsune Miku has inspired cosplay, not to mention shampoo/conditioner and cosmetic lines,
Trending: Miku and Trixie Cosmetics, Powergrip Primer and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Miku Cosmetics, cosmetic bag Golden Apple, Trixie Cosmetics, power grip primer, #nailembellishments and #watermelonmakeup.
Dec 3rd, 2023
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