Search Global Cosmetic Industry

42 Results
Type: News
Section: Retail
SuperOrdinary's China live streaming sales exceed $500 million to date with more than 1.1 million product orders.
SuperOrdinary Launches US TikTok Shop Service
As part of the launch, SuperOrdinary is partnering with brands including Milk Makeup, Babor, Byrd Hair, and Never Have I Ever. This new initiative gives these brands and others a single-partner solution for TikTok Shop.
Nov 18th, 2024
Woman viewing social media content on mobile phone
What Are the Top Haircare, Styling and Product Trends on TikTok?
New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.
Dec 16th, 2024
Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Jul 17th, 2025
TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.
Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands
Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.
Jan 24th, 2025
In conjunction with the TikTok Shop initiative and new product launch, e.l.f. Beauty has unveiled an original song, “Shake > Spray > Stay'; per the brand 'the lyrics–set to a hip-hop beat–break down how to use this new holy grail product.'
e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray
In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.
Apr 1st, 2024
'The future of brand storytelling lies in the hands of multicultural creators, and by championing diverse creators, brands can unlock their full potential on TikTok,' said Soniya Monga, head of U.S. agency partnerships, TikTok.
Sephora x TikTok Incubator Program Powers Diverse Creator-Beauty Brand Partnerships
The program features educational training modules led by #beautytok creators including Amy Chang, Rocio Lopez-Jimenez and Nyma Tang.
Mar 13th, 2023
“Today, founding a beauty brand takes more than traditional business acumen; it's about crafting narratives, building communities, and shaping not just trends but also broader conversations and movements,' said Shana Randhava, senior vice president, New Incubation Ventures.
The Estée Lauder Companies' New Incubation Ventures Celebrates Brand Storytellers & Community Builders with TikTok
Under The Catalysts program, applicants will have the chance to win up to $250K in financial backing as well as mentorship and project assistance; applications are open until August 4, 2024 at 11:59 p.m. Eastern time.
Jun 26th, 2024
TikTok popularizes 15-year-old brand CeraVe.
CeraVe Garners Attention From Gen Z Thanks to Tik Tok
TikTok popularizes 15-year-old brand CeraVe.
Jul 28th, 2020
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Earlier this year, razor brand Nimbi embraced unconventional marketing by using platforms like OnlyFans to share educational shaving content.
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Jul 30th, 2025
Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'
How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview
Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.
Nov 26th, 2024
Hair Proud has expanded into more than 1,000 CVS stores and online at CVS.com.
Hair Proud Expands into CVS
The brand continues its U.S. expansion, after launching at Walmart and Walmart.com in February 2023.
Jan 22nd, 2024
Skin Proud has expanded into 131 CVS stores and online at CVS.com.
Skin Proud Expands into CVS
The brand's bestselling products will be available at the retailer, including two CVS exclusives.
Oct 16th, 2023
Color cosmetics spending leapt 32% year-over-year, totaling $123, surpassing skin care for the first time since 2020.
Teen Survey Reveals Gen Z's Beauty Spend Growing
Color cosmetics have eclipsed the skin care sector for the first time since 2020.
Apr 7th, 2023
Skin care and tool brand Sacheu Beauty is set to expand chain-wide at Ulta Beauty, a reach of 1,346 doors.
Sacheu Beauty is Rolling out Across 1,346 Ulta Beauty Stores
Its latest Ulta expansion will feature the brand's Face Gua Sha, Body Gua Sha, Roller and Slick Skin.
Aug 17th, 2023
The brand is available in-store across 131 CVS stores and online at CVS.com.
Lottie London Expands into CVS
This is the second retailer Lottie London has launched in, following Walmart in 2021.
Jul 26th, 2023
LushPause425
Lush Pauses Business Amid COVID-19 Outbreak
Online purchases are not currently available but the company's "digital spaces [will] provide Lush updates and entertainment for you during this uncertain time."
Apr 2nd, 2020
With Tik Tok's strong influence in the beauty industry and beyond, many popular users can make a career out of their social presence. Fandomspot ranked the top 20 highest earning Tik Tok users.
20 Top Earning Tik Tok Influencers
With Tik Tok's strong influence in the beauty industry and beyond, many popular users can make a career out of their social presence. Fandomspot ranked the top 20 highest earning Tik Tok users.
Sep 8th, 2021
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