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Type: News
Section: Brands & Products
Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.
Spate: TikTok Driving Fragrance Purchases in US
Perfume-related content on TikTok has increased +449% from 2019 to 2020.
May 30th, 2023
Merchants must be based in the UK and give a volume of their stock to be stored in a warehouse.
TikTok Shop Launches Logistics Program in UK
Through this program, TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community.
Aug 9th, 2023
TikTok8507
Report: Westfield London Mall Opening TikTok For You House
TikTok For You House will be open from July 22 to August 8, 2021.
Jul 19th, 2021
The highest-ever weekly sales for First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA came after it was showcased on Wendy Sy’s TikTok page.
First Aid Beauty Releases Promotional Song on TikTok
“TikTok Made Me Buy It” celebrates the influence that the social media platform has on the beauty industry.
Dec 22nd, 2021
TikTok virality led Murad's Targeted Wrinkle Corrector to sell out within four weeks on both M.com and Sephora.com.
How Murad Creates TikTok-viral Products
"TikTok is more democratic [than other platforms] in the sense that anyone can go viral," says Murad CEO Paul Schiraldi. "The platform learns your behavior and interests and thus curates your page based on these learned interests."
Feb 10th, 2023
SuperOrdinary's China live streaming sales exceed $500 million to date with more than 1.1 million product orders.
SuperOrdinary Launches US TikTok Shop Service
As part of the launch, SuperOrdinary is partnering with brands including Milk Makeup, Babor, Byrd Hair, and Never Have I Ever. This new initiative gives these brands and others a single-partner solution for TikTok Shop.
Nov 18th, 2024
Woman viewing social media content on mobile phone
What Are the Top Haircare, Styling and Product Trends on TikTok?
New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.
Dec 16th, 2024
The concerns are significant given the prevalence of music on TikTok in particular, as well as the platform's immense popularity with Gen Z and millennials.
80% of Beauty Brands Could Be Violating Music Copyright on TikTok & Instagram
The concerns are significant given the prevalence of music on TikTok in particular, as well as the platform's immense popularity with Gen Z and millennials.
Nov 2nd, 2023
'The pace and sheer amount of trends on TikTok can be overwhelming and this often leads brands to confuse something that is ‘trending’ for a ‘trend,'' says Clare Varga, director of beauty at WGSN. 'Because WGSN forecasts trends rather than track them, and can contextualize them within macro trends, we’re able to distinguish between the two and cut out the noise and identify the trends that matter.'
WGSN's TikTok Analytics Platform Sorts Out the Social Media Chaos
WGSN believes that trends on TikTok aren't as ephemeral and out-of-the-blue as they may seem. Often, they signal a broader movement in the culture.
Apr 10th, 2024
Unveiled beginning September 25, 2023 via an unboxing campaign with more than 100 earned and paid influencers, Oladupé No. 160 featured a label similar to that of Olaplex and was, in fact, the brand's No. 3 Hair Perfector pre-shampoo treatment.
Olaplex TikTok Campaign: We Are Undupable
Consumers were driven to Oladupe.com, where the first 160 people to register were sent a free bottle of the "dupe," along with the reveal of the product's true contents.
Sep 29th, 2023
woman-with-acne-at-the-beach-in-the-sun
'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend
You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.
Aug 13th, 2024
Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Jul 17th, 2025
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Huda Beauty, The Body Shop Among Top TikTok Brands
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Aug 12th, 2020
Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.
5 Top-selling Beauty & Wellness Categories on TikTok Shop
NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.
Nov 15th, 2023
Cecilia Gates, CEO, GATES Creative Agency
How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative
Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.
Apr 22nd, 2025
An analyst of investment bank and financial management firm, Piper Sandler, has upgraded e.l.f. Beauty from neutral to overweight with a price target of $19.
e.l.f. Beauty On Upswing with TikTok, Skin Care and More: Analyst
Piper Sandler analyst Erinn Murphy commented, “We are upgrading shares of [e.l.f. Beauty] from Neutral to [Overweight] as we believe the brand has gained and will continue to gain share over the foreseeable future despite a tepid beauty backdrop."
Feb 4th, 2020
TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.
Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands
Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.
Jan 24th, 2025
In conjunction with the TikTok Shop initiative and new product launch, e.l.f. Beauty has unveiled an original song, “Shake > Spray > Stay'; per the brand 'the lyrics–set to a hip-hop beat–break down how to use this new holy grail product.'
e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray
In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.
Apr 1st, 2024
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