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Photo courtesy of The Window, Barneys New York blog

First K-Beauty Brand to be Exclusively Retailed through Barneys New York

Barneys New York announces the first K-Beauty brand to be sold exclusively through its stores and online in the United States.

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Formulating on Trend: K-beauty Soft Focus Face Primer

In this installment of "Formulating on Trend," the author describes how to formulate products aligning with the K-beauty trend for blurred skin, achieved by creating a soft-focus effect primer, and she breaks down oil and water phases in formulations.

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Elementis to Highlight Sustainable Film Former, Natural Rheology Modifier and K-beauty Concepts at In-Cosmetics Asia 2025

Ingredients showcased will range from a biodegradable film-former for sunscreens and natural oil phase rheology modifiers, to K-beauty inspired product concepts.

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

From K-beauty to K-AI: SmartSKN Taps LillyCover’s AI-driven Skin Care Robots for Personalized Products

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

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K-Beauty: A New Model of Product Development

Beauty brands must move faster, deliver iterative innovation and evolve their storytelling in order to survive today’s environment of constant newness and shorter product lifecycles.

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Coleslaw Has Entered the K-Beauty Chat

Cleveland Kitchen is helping normalize cross-category functionality, where food supports visible outcomes like skin radiance, not just internal health.

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Cosmax Striving to be a "Pioneer of K Beauty"

"We will continue to develop our own competitiveness through constant change and innovation."

Beiersdorf Goes K-beauty with LYCL Deal

Hamburg meets Seoul in this new investment in disruption.

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Will J-beauty Overtake K-beauty in 2018?

"J-beauty continues to push the boundaries of innovation by marrying old-school principles with technology and environmental factors."

Searches on 'd'Alba Skin Care' rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product

12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: white truffle K-beauty, waterless skin care, pride makeup, ginseng toner, anti-frizz hair care, droopy eyes and more.

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K-beauty and J-beauty Innovation

A preview of insights from in-cosmetics Global 2018, focusing on the latest ingredients, product formats and consumer insights from Korea, Japan and broader Asia.

A range of k-beauty brands are looking to expand and secure investment.

K-beauty Brands Seeking US Investors

MiiN Cosmetic and a range of other Korean brands are reaching out to potential investors this month.

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K-Beauty Pops into Nordstrom in Latest Shop Concept

Products will be available until March 26. The third installment, which focuses on Korean fashion, will debut on March 31.

L'Oréal Groupe Boosts K-beauty with Dr.G Acquisition

Dr.G was founded by dermatologist Gun Young Ahn, M.D., Ph.D., and has reportedly grown a "pan-Asian presence and global growth potential," per L'Oreal. Key SKUs include the R.E.D Blemish Clear Soothing Cream.

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K-Beauty Meets Music and Culture at KCON LA 2025

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

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Glow Recipe Drops Outside K-Beauty Brands

“With this evolution, our team is better able to bring you next-generation product innovation and skincare education, continue to create disruptive online and offline experiences, and expand internationally to more countries,” said the co-founders in a post to the company’s blog.

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New K-beauty on the Block: Soon Skincare

According to Soon Skincare, upcoming product launches include lip glow balms with sunscreen; charcoal cleansers and volcanic masks; 24-karat gold eye patch masks; powdered sun protection; and an entire collection based on camellia oil.

Ulta Beauty is deepening its K-beauty engagement with a new partnership with Anua.

K-beauty Brand Anua is Landing at Every Ulta Store in 2025

The brand is launching with its Heartleaf and Rice lines; the Ulta rollout will also include promotional gifts such as a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.