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The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

Blonde woman in white halter top smiling at camera against neutral background

Cymbiotika’s Breakout Year Gets a Celebrity-Backed Boost

Alix Earle, whose TikTok, Instagram and YouTube audiences span 14 million followers, will use her channels to educate consumers about the brand, with a potential co-branded product also on the table.

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Purple liquid skincare product being applied to cheek with dropper applicator

The Longevity Illusion: FIT’s 2026 Think Tank Exposes the Credibility Gap in Beauty Innovation

A call to action to restructure product development and communication pipelines around verified performance, educational clarity and experiential depth.

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

An acclaimed panel of some 40 judges from Kenvue, Ecovia Intelligence, Unilever, Coty, Haleon and more narrowed down the 83 shortlisted entries to just 20. A standing room-only crowd gathered to find out who won. Following are the winners.

Who Won the 2024 in-cos Global Awards? Find Out Here.

An acclaimed and international panel of judges from Kenvue, Ecovia Intelligence, Unilever, Coty, Haleon and others pared the shortlist down from 83 to the top 20, with winners ranging from ingredients to sustainably designed booths and more. See who won.

Woman wearing glasses and light blue shirt standing on a tree-lined street

Asia’s Beauty Blueprint: 10 Innovation Trends

From China’s biotech and Korea’s consumer creativity to Japan’s precision science, the Asian beauty ecosystem is reshaping cosmetic breakthroughs.

Screenshot 20250411 121124 Editor Lite

12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025

Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.

The latest launches include preservative systems, butters, oils, plant and berry extracts, skin brighteners and sensory modifying actives.

Integrity Ingredients Showcases Latest Launches

The latest launches revealed include preservative systems, butters, oils, plant and berry extracts, skin brighteners, and sensory modifying actives.

Ingredient stories and discoveries still dominate the consumer search for that ‘next great’ product because ingredients are still the star of the show.

Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation

Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.

The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.

The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)

“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”

From Silab’s Longevicell, which harnesses the rejuvenating power of myrtle leaves to target cellular mechanisms for longevity, to Evolved By Nature's Activated Silk KDF-β peptide, designed to combat modern environmental stressors, these advancements are setting new standards in skin care ingredients.

Revolutionizing Skin Care: Innovative Ingredients Transforming Anti-Aging and Skin Health

Exploring the science, benefits, and sustainability behind these advanced ingredients, offering a closer look at how they address key skin concerns like aging, oxidative stress, and damage repair.

Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.

Validating Believable Beauty Claims

Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

Parëva Beauty Brings 'Radical Transparency' to the Longevity Boom

All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information.

Litigation425

Top 10 Topics Affecting Cosmetics and Personal Care Products Regulation and Litigation in 2020

Customers looking to refresh in the new year are pushing for clean and personalized skin care. In addition, companies are blazing new trends by using cannabidiol (CBD), influencers and artificial intelligence to expand their consumer base.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

If an ingredient is not well-known by consumers, we must be prepared to handle the cost of making that ingredient known, and educating the consumer regarding its positive attributes.

Aligning Claims and Brands

What formulators and product development teams need to know about performance and claims testing.