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Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum

The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.

Coty experienced declines in color cosmetics and body care, particularly in the Asia-Pacific region, including challenges in the Chinese market and Travel Retail.

Coty and Shiseido Report Mixed Sales Results Amid Challenging Market Conditions

Both companies face headwinds in the Asia-Pacific market, particularly in China, but continue to see opportunities for growth in other regions and categories, such as prestige fragrances for Coty and domestic sales for Shiseido.

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

prestige luxury beauty woman reflected in surface

Which Prestige Beauty Formulas Will Rise to the Top in the 2025 Allēs?

Find out during our exclusive red carpet-style awards dinner, to be held on March 12, 2025, at the Ocean Place Resort & Spa in Long Branch, NJ. (Get your ticket today!) Here are the finalist profiles; have a look.

Beauty Accelerate 2025 aims to tackle beauty's innovation challenge head-on. Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!

Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

In January 2025, when Target announced the introduction of more than 2,000 accessibly priced wellness products at its stores, the retailer highlighted the addition of Being Frenshe, an approachable wellness line by Ashley Tisdale.

How Maesa Fills the Gap Between Masstige and High-end Luxury (Brand-building Secrets)

Maesa's Q1 2025 launches, including Being Frenshe, Fine'ry, and Kristin Ess+, showcase the beauty incubator's expertise in delivering premium-quality products at affordable prices, perfectly aligning with consumer demand.

“These changes reflect the need to create a flatter, leaner organization and simplified operations across the business to better serve our consumers,” said Stéphane de La Faverie. “This new structure will improve communication, accountability, collaboration, and empowerment across all levels.”

The Estée Lauder Companies Unveils Aggressive Reset for Growth

While ELC faced headwinds, the company achieved some bright spots, such as gross margin expansion to 76.1%, driven by benefits from the Profit Recovery and Growth Plan (PRGP).

Beauty Retail Expansions & Debuts: Daise, Imaraïs Beauty and Wildfleur

Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has also expanded to Target's beauty aisles.

Aptar Beauty showcases new packaging solutions at Paris Packaging Week, including the GSA Advance collection, the PZ Advance Spray Pump, and the Nomad Refill.

Aptar Beauty Showcases 2 Major Innovations At Paris Packaging Week 2025

Aptar Beauty showcases new packaging solutions at Paris Packaging Week, including the GSA Advance collection, the PZ Advance Spray Pump, and the Nomad Refill.

One of Maesa's incubator brands, Kristin Ess Hair, has just launched Kristin Ess+ at Target, a peptide-based hair care solution.

Maesa Leans Into Its Incubator Brands as Kristin Ess+ Lands at Target

Kristin Ess+ features peptides for bond repair and color protection.

Puig attributed its success to the strength of its core business and strategic moves, including the acquisition of Dr. Barbara Sturm and the extension of its partnership with Charlotte Tilbury, further bolstering its makeup and skin care offerings.

Puig's 2024 Results Driven by Fragrance, Skin Care and Strong Q4

Puig’s regional performance was also a highlight, with EMEA delivering 12.8% growth, representing 55% of total revenues.

Give Back Beauty, a producer of scents under the Zegna and Chopard brands, is acquiring AB Parfums, a producer of L'Oréal Group fragrances, including scents from Ralph Lauren, Maison Margiela and Diesel, per Reuters.

Give Back Beauty is Acquiring AB Parfums

Give Back Beauty reportedly is not currently planning to go public.

The Estée Lauder Companies Inc. (ELC) has boosted its high-performance and sustainable technologies via new research partnerships and by bringing some production in-house.

Inside The Estée Lauder Companies' Ingredient Innovation Race

The MIT work has focused on the "development of biodegradable materials for cosmetic applications and [the exploration of] new solutions to combat the effects of visible light from the sun."

Sephora was a powerhouse in the U.S. and U.K. markets in 2024, gaining market share.

LVMH Reports Strong 2024 Sales Growth in Perfumes & Cosmetics and Sephora

Christian Dior delivered robust results, with Sauvage maintaining its position as the world’s top fragrance.

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Coverpla Introduces Innovative Product Lineup for 2025 Alongside Bormioli Luigi's 10-Year Celebration

These updates reflect both company's commitment to pushing boundaries, offering innovative packaging solutions, and delivering high-quality designs to meet the evolving needs of brands and consumers alike.

At Paris Packaging Week, Verescence will promote its latest innovations in packaging that combine desirability, functionality and eco-design.

Verescence Focuses on Desirability, Functionality, and Eco-Design at Paris Packaging Week 2025

At Paris Packaging Week, Verescence will promote its latest innovations in packaging that combine desirability, functionality and eco-design, highlighting its collaborations with the most prestigious fragrance and cosmetics brands worldwide.