Puig's 2024 Results Driven by Fragrance, Skin Care and Strong Q4

Puig attributed its success to the strength of its core business and strategic moves, including the acquisition of Dr. Barbara Sturm and the extension of its partnership with Charlotte Tilbury, further bolstering its makeup and skin care offerings.
Puig attributed its success to the strength of its core business and strategic moves, including the acquisition of Dr. Barbara Sturm and the extension of its partnership with Charlotte Tilbury, further bolstering its makeup and skin care offerings.
Charlotte Tilbury

Puig has announced record-breaking revenues of €4,790 million for 2024, marking a 10.9% like-for-like increase and 11.3% reported growth, outperforming the premium beauty market, per the company.

The company’s core fragrance and fashion segment led the charge with 13.6% growth, contributing 73% of total revenues. While skin care achieved positive growth, the makeup segment saw a slight decline. That drop comes as Puig incorporates the Charlotte Tilbury brand, which could bolster future results.

Puig’s regional performance was also a highlight, with EMEA delivering 12.8% growth, representing 55% of total revenues, followed by the Americas with 11.1% growth and Asia-Pacific showing steady progress.

The fourth quarter of 2024 was particularly strong for Puig, with net revenues rising 14.3% compared to the same period in 2023, totaling €1,362 million. The fragrance and fashion segment led the Q4 growth, delivering an impressive 21.0% increase.

Puig attributed its success to the strength of its core business and strategic moves, including the acquisition of Dr. Barbara Sturm and the extension of its partnership with Charlotte Tilbury, further bolstering its makeup and skin care offerings.

Marc Puig, chairman and CEO, celebrated the company’s historic achievements in its 110th anniversary year, which also marked its debut as a publicly listed company. He highlighted the exceptional performance of Puig’s fragrance business and key markets, EMEA and the Americas, as drivers of growth. 

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