Top Deodorant Brands 2014

In 2014, Degree Men was the leading United State's deodorant brand with sales of $176.3 million dollars, according to research released by Grocery Headquarters from a survey conducted by IRI.

Statista reported that the top selling deodorant brand in the United States in 2013 was also Degree Men, which generated about $190.5 million and accounted for 7.6% of all deodorant brand sales.

The leading brands in 2014 after Degree Men are as follows:

  • Secret Clinical Strength, $145.2 million;
  • Old Spice High Endurance, $124.7 million;
  • Secret Scent Expressions, $100 million;
  • Suave, $95.6 million;
  • Axe Dry, $90.9 million;
  • Secret Ph Balanced, $87 million;
  • Secret Outlast, $85.5 million;
  • Old Spice Red Zone, $80 million; and
  • Dove Men Plus Care, $75 million.
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