By Rosie/Jane is adding a natural deodorant spray to its Everyday Body Collection of body oil and body wash. The Deodorant 100% Natural Spray is available in the brand’s signature scents Calm The F*ck Down and Wake The F*ck Up. The aluminum-free deodorant is designed to help reduce stress and stop underarm odor.
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The By Rosie/Jane Deodorant 100% Natural Spray is formulated with organic witch hazel, aloe and organic sugar cane alcohol. Calm The F*ck Down is an essential oil blend of lavender, camomile, yuzu and neroli. Wake the F*ck Up blends lemon verbena, grapefruit, geranium and eucalyptus.
The launch will be supported with a digital promotional campaign called “Love Your Sweat” aimed to disrupt the way people talk about body odor and sweat.
By Rosie/Jane Deodorant 100% Natural Spray retails for $15; available exclusively at Sephora and byrosiejane.com.
