CYO: Makeup for Gen Z


New makeup brand, CYO, is designed to meet the demands of younger consumers. The brand’s line of 160 hyper-functional, versatile products can be mixed and layered and are available exclusively at Walgreens and

Created for a younger consumer, CYO’s new portfolio has been developed with direct feedback from Generation Zers.

“This is for the new generation of beauty lovers who want to create and re-create the many versions of themselves,” said Lauren Consiglio, Americas Category Director overseeing CYO Cosmetics. “We’ll never say ‘do this’ or ‘look like that,’ instead, we’ll produce high-quality, functional products that let them experiment and have fun.”

The CYO collection has daily makeup essentials as well as on-trend finds for face, eye, and lip so women can mix, layer and hack their look, including:

  • Two-in-one lipstick and lip liners
  • Highly pigmented metallic eye shadows that can be used as festival face paint
  • Illuminating mixing creams to use under, over or mix with your foundation
  • Dual-ended highlight and contour sticks to sculpt and define

The products range in price from $3.50 - $7.50 and are available now. 

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