New makeup brand, CYO, is designed to meet the demands of younger consumers. The brand’s line of 160 hyper-functional, versatile products can be mixed and layered and are available exclusively at Walgreens and walgreens.com.
Created for a younger consumer, CYO’s new portfolio has been developed with direct feedback from Generation Zers.
“This is for the new generation of beauty lovers who want to create and re-create the many versions of themselves,” said Lauren Consiglio, Americas Category Director overseeing CYO Cosmetics. “We’ll never say ‘do this’ or ‘look like that,’ instead, we’ll produce high-quality, functional products that let them experiment and have fun.”
The CYO collection has daily makeup essentials as well as on-trend finds for face, eye, and lip so women can mix, layer and hack their look, including:
- Two-in-one lipstick and lip liners
- Highly pigmented metallic eye shadows that can be used as festival face paint
- Illuminating mixing creams to use under, over or mix with your foundation
- Dual-ended highlight and contour sticks to sculpt and define
The products range in price from $3.50 - $7.50 and are available now.