Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm. This effort reflects the United Nations' campaign encouraging everyone to "Orange YOUR Neighbourhood" between Nov. 25 and Dec. 10, 2014, in support of women and children impacted by domestic violence.
This is one aspect of what Mary Kay Cosmetics does to help women. According to the company, each year the Mary Kay Ash Charitable Foundation donates $10,000 to a women's shelter or outreach program. In addition, it runs a global cause-related marketing program called Beauty That Counts, where millions of dollars are donated from the sale of limited-edition products.