Watsons Launches Foundation Finder


Watsons has announced the launch of its Foundation Finder in its mobile app to help customers identify their perfect foundation colors and shade.

Previously: Skin Match x It Cosmetics' Foundation Shade Finder

The Foundation Finder will first launch in Watsons Hong Kong and Malaysia, followed by other Asian markets including the Philippines, Indonesia and Taiwan. It will appear exclusively on the app before expanding to digital gadgets in-store.

The finder offers customers up to 700 foundation products from more than 30 brands.

Customers are asked to take a selfie and answer several questions about their skin conditions and makeup style preferences. The app then recommends foundations based on the responses.

The function is digitally connected to the Watsons online store so customers can order their recommended products directly from the site.

Malina Ngai, CEO of A.S. Watson (Asia & Europe), said: “Most beauty lovers struggle to find the right shade as normally we apply foundationtester on hands. In most cases, the skin colour on hands isslightly different from theface. We know this is the pain point of customers and this inspires us to work on a solution. Our eLab digital team developed this together with Watsons makeup artists. I’ve tried it, and am confident that our customers will love it.”

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