Halsey’s color cosmetics brand, About-Face, is adding new colors to three of its products as part of the Saturation Nation collection. The collection also includes the launch of Shadow Fix, a long-wearing eyeshadow primer that enhances shadows and color intensity.
The Saturation Nation collection includes 11 new shades for its Matte Fluid Eye Paint, six new shades for its Paint-It Matte Lip Color and six new shades for the Matte Fix Lip Pencil. The three products are now offered in over 20 shades.
Matte Fluid Eye Paint is a pigment-saturated eye color for bold, buildable pigment. It is designed to apply smoothly with no smudges.
Paint-It Matte Lip Color is a matte liquid formula for long-lasting coverage. It is designed to swipe on in one stroke for enduring coverage.
Matte Fix Lip Pencil is a glide-on matte liner that works to define lips for 7 hours with bold, buildable color. It is infused with vitamins C and E and moisture-locking hyaluronic filling spheres.
Shadow Fix Eyeshadow Primer is a long-wearing, lightweight primer to help eyeshadows stay vibrant, crease-proof and smooth. The primer is formulated to be non-drying and enhance shadow staying power and color intensity.
Halsey said, "I always feel the most free when I'm creating looks without any rules. Makeup is one of my greatest loves, and I've always stood firm in the belief that it's about having fun – not looking perfect. I hope this collection of existing about-face products inspires you to do the same."
The Saturation Nation collection and all about-face products are available exclusively at aboutface.com.
Matte Fluid Eye Paint ingredients: isododecane, microcrystalline wax (cera microcristallina/cire microcristalline), isodecyl neopentanoate, mica, trimethylsiloxysilicate, disteardimonium hectorite, dipentaerythrityl tetrahydroxystearate/tetraisostearate, polyethylene, hydrogenated polycyclopentadiene, boron nitride, silica, propylene carbonate, silica dimethyl silylate; tocopherol. (may contain): blue 1 lake (ci 42090), iron oxides (ci 77499), iron oxides (ci 77492), titanium dioxide (ci 77891), iron oxides (ci 77491), ferric ferrocyanide (ci 77510), yellow 5 lake (ci 19140), red 40 lake (ci 16035)
Shadow Fix Eye Primer ingredients: isododecane, mica, silica, trimethylsiloxysilicate, aluminum starch octenylsuccinate, disteardimonium hectorite, trihydroxystearin, polyethylene, triethylhexanoin, sorbitan sesquioleate, hydrogenated polycyclopentadiene, dimethicone, bis-diglyceryl polyacyladipate-2; althaea officinalis root extract, aqua/water/eau, brassica campestris (rapeseed) seed oil, ethylhexylglycerin, glycine soja (soybean/soja) oil, glycyrrhiza glabra (licorice/réglisse) root extract, lecithin, oleic acid, oryza sativa (rice/riz) bran extract, oryza sativa (rice/riz) extract, oryza sativa (rice/riz) germ extract, peg-40 stearate, polyglyceryl-3 diisostearate, propylene carbonate, synthetic beeswax, terminalia arjuna extract, tocopherol, phenoxyethanol, bismuth oxychloride (ci 77163), iron oxides (ci 77491/77492/77499), titanium dioxide (ci 77891)
Paint-It Matte Lip Color ingredients: isododecane, mica, dimethicone, hydrogenated vegetable oil, polybutene, disteardimonium hectorite, silica dimethyl silylate, octyldodecanol, hdi/trimethylol hexyllactone crosspolymer, trimethylsiloxysilicate, propylene carbonate; aroma/flavor, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, silica, limonene, linalool. (may contain): titanium dioxide (ci 77891), iron oxides (ci 77492), iron oxides (ci 77491), red 7 lake (ci 15850), blue 1 lake (ci 42090), iron oxides (ci 77499), red 28 lake (ci 45410), red 21 (ci 45380), yellow 5 lake (ci 19140), red 6 (ci 15850)].
Matte Fix Lip Pencil ingredients: isododecane, polybutene, synthetic wax, trimethylsiloxysilicate, hydrogenated jojoba oil, isoamyl laurate, silica, sucrose tetrastearate triacetate, cetearyl behenate, ascorbyl palmitate, butylene glycol, caffeine, caprylyl glycol, ethylhexyl palmitate, hexylene glycol, mica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, silica dimethyl silylate, sodium hyaluronate, synthetic fluorphlogopite, phenoxyethanol, (may contain): titanium dioxide (ci 77891), iron oxides (ci 77492), iron oxides (ci 77491), iron oxides (ci 77499)