Dunkin’ and e.l.f. Cosmetics have collaborated on a makeup collection that includes eyeshadows, lip scrub and lip gloss inspired by Dunkin' donuts and coffee. To promote the new collection, e.l.f. and Dunkin’ are setting up a donut-shaped walk-through pop-up in New York City and working with Tik Tok star Mikayla Nogueira, who will serve as the official e.l.f. x Dunkin’ Ambassador.
The Dunkin’ Dozen is a collection of high-pigment mini eyeshadow compacts in a range of matte, shimmer, and metallic shades inspired by Dunkin’ donut flavors. The kit features 3 Bite-Size eyeshadow quads inspired by Dunkin’ donuts—Chocolate Frosted with Sprinkles, Boston Kreme and Strawberry Frosted with Sprinkles. The collection costs $16.
Donut Forget Putty Primer is a makeup primer that is formulated to produce a smooth texture and glowing finish in a sweet donut scent. It costs $12.
Coffee Lip Scrub is a gentle exfoliating scrub that is formulated to smooth and condition lips in a Dunkin’ coffee scent. It costs $6.
Glazed for Days Lip Gloss Set is designed to give lips a sheer splash of color with a shiny and glazed finish in Dunkin’-inspired pink and orange shades and a sweet donut scent. It costs $12.
Strawberry Frosted with Sprinkles Face Sponge is a donut-inspired sponge to assist in applying and removing makeup. It costs $9.
The Classic Dunkin’ Stack Vault features the entire five-piece collection, plus a limited-edition e.l.f. x Dunkin' reusable cup and straw-inspired brush set and a $5 Dunkin’ coupon code. It costs $75.
The e.l.f. and Dunkin’ donut-shaped walk-through pop-up will take place in West Village on April 5 from 8 a.m. to 12 p.m., or while supplies last.
As the brand ambassador, Nogueira will be hosting a TikTok Live Shopping Event on her TikTok channel to walk viewers through an e.l.f. x Dunkin’ makeup look. The entire e.l.f. x Dunkin’ collection and some other e.l.f. products will be shoppable during the event.
The e.l.f. x Dunkin’ collection is available at elfcosmetics.com and will launch at Ulta on April 3.
Peter Callaro, vice president of integrated marketing communications, Dunkin’, said, “We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans. We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”