Atwater, founded by former Kiehl’s president, Chris Salgardo, has entered with nail category with the launch of Skin Groomers Auto Nail Lacquer.
The collection is inspired by Salgardo's favorite rock bands and singers donning dark-colored nail polish, with a mission to break stigmas around men wearing color.
There will be four shades in the collection:
- Chopper (metal)
- Mechanic (navy)
- Graphite (gray)
- Tank (green)
The formula features nail treatment benefits through ingredients such as vitamin A and E and horsetail extract.
Atwater will donate $10,000 to amfAR in honor of HIV Awareness Month.
The nail polishes are available for pre-order today at Atwaterskin.com and will launch in Nordstrom, Saks Fifth Ave and Bluemercury in July 2023.