Prada is set to launch Prada Color, a makeup collection of lipsticks, eyeshadow quads, a limp balm and AI-powered foundation, as well as Prada Skin, a trio of skin care products and an array of tools, according to a report from Elle.
The brand has teased the launches on its own Instagram.
The collection comprises "26 'Monochrome' lipsticks (in hyper matte and soft matte textures)," per the report, as well as "six 'Dimensions' eyeshadow quads" theat feature three neutral tones and "'one pop of rebellious color.'"
The array also includes 33 "AI-driven shades of 'Reveal' foundation," per Elle, as well as a trio of "'Augmented Skin' skin care products."
Also forthcoming is a lip balm.
The collection comprises "high performance formulas" Adapto.gn Smart Technology, trademarked by L'Oreal, to support skin texture, as well as L'Oreal's light-diffusing and radiance-boosting IRL(In-Real-Life)-micro-filter technology.
The eyeshadows and lipsticks feature Smart Tech-xtures, which renders formulas "blendable, breathable and durable," per Elle.
Furthermore, the range's packaging is refillable.
In line with the launch, Prada is debuting its Rethinking Beauty campaign. The campaign is said to encompass enigmatic codes that encapsulate Prada’s DNA and philosophy. Guided by the iconic Prada Green and Prada Triangle, the campaign comes together to embrace a hyper-tech metamorphosis of heritage and innovation.
