Besse's original photos reportedly captured "the fragrance bottles in levitation," per Prada.
The imagery was developed by feeding pictures taken by still-life photographer Johann Besse into an AI image generator.
The resulting campaign features the quirky output of the AI, what Prada calls "'errors' as alternative versions of the main imagery."
Besse's original photos reportedly captured "the fragrance bottles in levitation," per Prada. These pictures were then fed into the image generator, which can produce realistic images from text.
The resulting campaign features the quirky output of the AI, what Prada calls "'errors' as alternative versions of the main imagery."
