Prada Beauty's latest Instagram campaign, featuring its Prada Paradoxe, Luna Rossa Ocean, Infusion d’Iris, L’Homme and Amber Femme fragrances, includes AI-generated visuals.
The imagery was developed by feeding pictures taken by still-life photographer Johann Besse into an AI image generator.
Besse's original photos reportedly captured "the fragrance bottles in levitation," per Prada. These pictures were then fed into the image generator, which can produce realistic images from text.
The resulting campaign features the quirky output of the AI, what Prada calls "'errors' as alternative versions of the main imagery."