Āthr Beauty shuttered in May 2023 after about five years in business. Pictured is the brand's 2023 Facebook farewell post.
Āthr
Gostrider, which "specializes in building beauty brands for the next generation of music artists," has acquired Āthr Beauty. The brand will relaunch sometime in the summer of 2024.
According to the brand's home page, Gostrider "couldn't be more thrilled to bring back some of our most highly sought-after products this summer."
The brand, founded in 2018 by Tiila Abbitt (originally as Aether), closed in May 2023.
The closure came amid a wave of groundbreaking indie beauty brand shutterings since the panemic.
