YouCam, which has been racking up the collaborations with Kardashian Fierce and Cosmoprof North America, has a new brand partner, Paul Mitchell, which is allowing consumers to virtually change their hair color.
YouCam Makeup users will be able to try-on Paul Mitchell Professional Hair Color shades (blonds, reds, browns, pinks, blues and more), choose a favorite and then locate a nearby salon to get the color done IRL.
“We are thrilled to provide even more virtual makeover possibilities to our users by bringing Paul Mitchell’s superior hair color collection to YouCam Makeup,” said Alice H. Chang, CEO of Perfect Corp. “Paul Mitchell’s trusted and reliable products complement YouCam Makeup’s augmented reality makeover technology, creating a true-to-life hairstyling experience in our virtual salon that helps consumers select the right hair color quickly and easily.”
“Hair color isn’t ‘one-size fits all,’ and we’re thrilled to join forces with Perfect Corp. and You Cam Makeup to ease the intimidation that can sometimes come with a potential hair color change,” said Michaeline DeJoria, vice chairman at John Paul Mitchell Systems. “Our salon partners are so important to us, and in addition to consumers, we view this as an invaluable tool for Paul Mitchell hair stylists, helping to drive sales of hair color services."