Hally Hair, an ammonia-free foam hair dye brand, will launch at 324 Ulta Beauty stores in May and has joined the latest class of Sparked at Ulta Beauty brands. The current class also includes Treslúce Beauty by Becky G, Sk*p and Vacation sun care.
Hally Hair will debut with nine hero products, including the demi-permanent foaming hair dye Color Cloud in six shades, thereby building on its 2021 online debut. Its Color Cloud foaming hair color will reportedly be the first clean hair dye certified within Conscious Beauty at Ulta Beauty program.
"We are thrilled for Hally to be entering Ulta Beauty," said Kathryn Winokur, founder and CEO of Hally Hair. "As the preferred Gen-Z beauty destination, launching into select Ulta Beauty stores nationwide makes our products so much more accessible for consumers. We love Ulta Beauty's commitment to offering greater choices and transparency that is reflective of guests' personal values and needs, and have carefully crafted all of our formulations to be effective and safe for all hair types. Our partnership with Ulta Beauty furthers our mission of making experimenting with your hair at-home equally fun and responsible."