No Fade Fresh has added a Metallic Silver option to its line of 13 semi-permanent color-depositing shampoos and conditioners that refresh and maintain color or develop new shades on bleached and color-treated hair. Metallic Silver has a grey tone formulated to cancel out brassy yellow colors in the hair.
Each No Fade Fresh products use built-in bond rebuilder technology that strengthens and repairs the hydrogen bonds in dry and damaged hair from the coloring process.
Besides color-depositing shampoos and conditioners, the brand also offers the Clear Conditioning Mask, which repairs, strengthens and deeply conditions hair to remove dryness and correct the damaging effects of bleach.
The No Fade Fresh Metallic Silver Shampoo and Conditioner will retail for $14.99 each, launching on June 1, 2022, at Rite Aid, Amazon and nofadefresh.com.
Leland Hirsch, CEO of No Fade Fresh, said, “Our team created this category in the 1980s and has always had great success with professional colorists, and salons, but our new venture with No Fade Fresh into the food, drug, mass channel has proven that we are providing a product that consumers want and are excited to use. Now more than ever, consumers are seeking out products for DIY colors that are quick, easy, and fun to use. They want to be able to create new color or refresh and maintain their hair color at-home. The directions on the back label provide a very precise salon color consultation. The label folds open showing a video on how the product is used. The QR code allows for changing videos and messaging to continuously share product knowledge. We want to extend the consumer’s hair color investment."