Briogeo is partnering with SalonCentric, the brand's first expansion into professional retail, to launch in more than 600 stores nationwide starting August 1, 2023.
The partnership will enable Briogeo to connect with more stylists through SalonCentric’s expansive licensed professional network. In preparation for launch, Briogeo has developed an extensive library of resources, such as educational programming specifically developed for stylists.
More than 35 of Briogeo's best sellers will be available in stores.
Nancy Twine, founder and CEO of Briogeo, said, "We are so excited to be embarking on this salon journey with SalonCentric. Over the past 10 years of Briogeo, our team has received thousands of inquiries about when we would be entering the salon market and we are thrilled to be partnering with SalonCentric to achieve this goal. The partnership with SalonCentric is a huge opportunity to get into the hands of stylists that have incredible credibility and ambassadorship."
Lisa Hamilton, Briogeo’s chief of sales, said, "We are thrilled to partner with Salon Centric as an integral expansion for Briogeo. When we look at distribution holistically it’s important that we garner the support of our salon partners to reach the stylists who are the industry experts and will continue to build our consumers' demand for Healthy hair and scalp."
LeAnn Bobitt, SalonCentric’s SVP of brand strategy and development, said, "We are excited to welcome Briogeo into the SalonCentric Beauty Community. Briogeo has a truly incredible reputation in the consumer market, and we are thrilled to be their partner of choice and represent them within the professional market."