7 Monday Haircare Launches Expand Brand Into New Categories

Gen Z and TikTok favorite Monday Haircare recently launched seven new SKUs at Amazon and Ulta, as well as other retailers, signaling an expansion into new categories, including dry styling, treatment, curl and body.

The affordable SKUs include the Moisture Body Wash, Curl Define Shampoo + Conditioner, Dry Shampoo – Original, Dry Shampoo – Volume, Leave-in Conditioner – Moisture, and Leave-in Conditioner – Repair.

The brand, launched in 2021, reportedly sells 50,000 bottles of product per day across 33 countries, more than 100 retailers and 50,000 doors worldwide.

Monday Haircare credits its growth to its status as the most liked (~20 million likes) and followed (~413K followers) hair care brand on TikTok.

The brand has also nabbed about 142K Instagram followers and reached ~600 million Instagram accounts.    

• Moisture Body Wash: Suitable for all skin types and everyday use, this dreamy gardenia-scented formula is infused with a blend of hyaluronic acid, shea butter, coconut oil and grapefruit extract, to deeply hydrate and invigorate skin. 
• Curl Define Shampoo + Conditioner: Supportive formulas containing hydrating peptides and gentle natural ingredients such as coconut oil to tame frizz and enhance shine—while nourishing and strengthening hair—for more good curl days. 
• Dry Shampoo—Original: Absorbs excess oil to freshen hair between washes—while nourishing keratin helps to balance and protect. Hair is left with the just-washed feeling.
• Dry Shampoo—Volume: With plumping collagen and a subtle gardenia scent, the Volume Dry Shampoo adds texture and body while absorbing excess oil to freshen on the go. 
• Leave-in Conditioner—Moisture: A multi-tasker that promotes longer, healthier hair, as well as protecting from heat and breakage. Hair is left soft, shiny and frizz-free. 
• Leave-in Conditioner—Repair:  A multi-tasker that promotes longer, stronger hair by deeply nourishing, as well as protecting from heat and breakage. Hair is left perfectly smooth and frizz-free. 

The products are available at Ulta, Amazon, Target, CVS and more.