Univar Launches Athleisure Beauty Concept

Jan 12th, 2018

Audrey Latimer

Univar has launched a new ingredient market campaign inspired by all things fitness.

Fitspiration focuses on ingredients for skin care, makeup, sun care, hair care and toiletries formulations.

The Details

Aprés Barre - A facial cleansing stick
Citrus Cloud - Cream deodorant
Color Run Ready - Lip balm
Competition Swim - Cream wash
Cool it Down - Body mist
Deep Dive - Purifying toner
Game Face - H2O foundation
Ice Bath - Cryotherapy gel
Matchpoint - Eternal glow luminizer
Mud Day - Hair wax
Post Workout - Facial fuel
Sun Salutation - SPF 30 and SPF 50

Formulation cards for the above products can be downloaded at www.univar-personal-care.com

Founder Tammy Demos, previously of Cosmedix and Osmosis Beauty, notes, “Gen X is my age group. Our skin care journey has led us through the retin A era, vitamin C and then the clean beauty push. Our skin isn’t aging and inflamed from the lack of skin care products but rather the lack of nutrients that provide health.”

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