On Thursday, February 8, between 1–6 pm, Maybelline New York will be taking over select New York City taxis in order to help New York Fashion Week (NYFW) attendees "stay glam" between fashion shows.
According to Maybelline New York, its makeup artists will be on-hand to provide NYFW-inspired lip touch-ups during the ride. The first 30 riders of each cab will also receive a pouch of Maybelline products.
Riders can catch one of the Maybelline "glam cabs" at Spring Studios.
Whether it is in a yellow cab in NYC or an Uber in L.A., beauty brands are taking advantage of on-the-go beauty. Just last month NYX Professional Makeup allowed consumers to order its new Love You So Mochi Collection via Uber Eats.