Unilever Threatens to Pull Digital Ads Due to 'Toxic' Online Content


Unilever is taking a stand against the spread of "fake news," hate speech and divisive content by threatening to pull its advertising from digital platforms such as YouTube and Facebook.

Unilever spent more than $9 billion in 2017 to market its brands, according to its annual report. 

According to a TechCrunch.com article, Unilever has made three specific "commitments" relating to its digital media supply chain: 

  • Unilever will not invest in “platforms or environments that do not protect our children or which create division in society, and promote anger or hate”;
  • Unilever is committed  to creating “responsible content” — with an initial focus on tackling gender stereotypes in advertising;
  • Unilever will push for “responsible infrastructure,” and will only partner with organizations “which are committed to creating better digital infrastructure, such as aligning around one measurement system and improving the consumer experience.”

For the full article, please visit www.techcrunch.com 

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