While augmented reality (AR) beauty platforms have given consumers a new level of personalization when it comes to purchasing cosmetic products, YouCam Makeup has taken it up a notch with the launch of its virtual on-demand Beauty Advisor experience.
Introduced at South by Southwest (SXSW) Festival in Austin, Texas, the new one-on-one feature allows users of the YouCam Makeup app to connect with a beauty expert via live video chat for a consultation while trying on different looks through guided AR makeup trials.
How it Works
- Beauty advisors can enable the training mode and AR technology to show users the best looks and products in real-time on their face; and
- Advisors can guide users through looks and help them shop products from YouCam brands.
CEO of Perfect Corp.,—parent company of YouCam Makeup—Alice Chang, said, “By adding an on-demand personalized feature, YouCam continues to elevate and enhance the customer beauty journey for consumers, brands and retailers alike.”
According to the company, YouCam’s on-demand Beauty Advisor experience will be available in the app, coming soon.