Are the days of beauty influencers numbered?
According to vitrual beauty app company, Perfect365, yes, but not in the way you would expect.
Perfect365 has released a report, "Macro vs. Micro Influencers - Who is more valuable for your business?", in which the engagement of mega-, macro- and micro-influencers are analyzed. According to the report, mega influencers are on the way out while micro-influencers are just getting started.
The report states...
- Influencers with 4,000-100,000 followers see 2.4% engagement;
- Influencers with 1,000 and 4,000 followers see a 4.5% engagement;
- 94% of consumers see the micro-influencer as someone who is highly knowledgeable about their niche;
- 82% of these consumers are ‘highly likely’ to follow the recommendations of a micro-influencer; and
- A micro-influencer has a 22% higher buying conversion than a regular customer.
For the full report, please visit www.perfect365.com
