Fabrizo Freda Named Among the Most Reputable CEOs


Fabrizo Freda, president and CEO of The Estée Lauder Companies, has been named one of the world’s most reputable CEOs by the Reputation Institute (RI).

The list was compiled using RI’s first ever CEO RepTrak study, based on more than 28,000 individual ratings collected in the first quarter of 2018 across G15 economies. The list features executives from a range of industries, including financial services, technology, food and beverage, consumer and hospitality; six lead United States-based companies, and three are CEOs of European businesses.

Related: Estée Lauder Releases Q3 2018 Financials

“The rubric for what it takes to be a great leader is quickly shifting,” said Stephen Hahn-Griffiths, chief reputation officer at RI. “Assessing a CEO’s performance based solely on financial returns is no longer enough. There is a new era emerging in which the intangibles of reputation are driving political, social and economic change, and giving CEOs reason to reconsider their role as a leader. To be relevant as a contemporary leader today, you need to be a CEO with conscience.”

The World’s Most Reputable CEOs, 2018:

  • Giorgio Armani of Giorgio Armani
  • Keith Barr of InterContinental Hotels Group
  • Fabrizio Freda of The Esteé Lauder Companies
  • Ralph Hamers of ING
  • Bernard Hess of The Kraft Heinz Company
  • Tatsumi Kimishima of Nintendo
  • Denise Morrison of Campbell Soup Company
  • Sundar Pichai of Google
  • Dirk Van de Put of Mondelez International
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