Revlon, Inc. announced that the founding editor-in-chief of Allure magazine, Linda Wells, has been appointed to the role of chief creative officer for the company. She will report to Fabian Garcia, president and CEO of Revlon beginning February 13, 2017.
Her responsibilities in the new role will include:
- Creating the look and feel of Revlon’s brands across advertising, product innovation, packaging, digital and social and point of sale
- Collaborating with marketing, product development and research and development teams to support the brands’ strategic growth properties
Garcia was quoted saying, “As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image and execution of our brands. She will also be integral to ensuring the glamour, sophistication and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”
During her time with Allure, Wells was responsible for the creation of the Allure Best of Beauty Awards and the Allure Beauty Box subscription service. She was most recently the contributing beauty editor at large at New York Magazine’s The Cut.