German chemical and consumer company, Henkel, has announced that it will acquire Nattura Laboratorios, S.S. de C.V, a Mexico-based hair care company–which generated sales of more than €100 million in 2016.
Nattura Laboratorios’ main brands are Pravana and Tec Italy that serves primarily the professional hair care segment. The acquisition of this company will help Henkel strengthen its hair professional business.
Hans Van Bylen, CEO of Henkel, stated, “This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market.”
Pascal Houdayer, executive vice president and responsible for Henkel’s beauty care business, was quoted saying, “The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our beauty care business. They will complete our hair professional colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market.”
The financial details of the acquisition have not been released at this time.