2017 CEW Beauty Insider Finalists Announced


Taking to Twitter and using #CEWFinalists, CEW announced the finalists for the 2017 CEW Beauty Insider Awards.

[Slideshow] Highlights from CEW's Product Demo

The CEW Awards, now in its 23rd year of celebrating innovative beauty products, has added five new categories to the roster, including Indie Skincare, Indie Makeup, Indie Fragrance, Indie Brand Beauty Award and Tools of the Trade. It has also renamed the Eco Beauty Award to the Sustainability Excellence Award.

Carlotta Jacobson, president of CEW, shared, “The continued growth of the Beauty Insider Awards signifies the importance of innovation in the beauty industry. CEW members voted to select the 228 finalists across 40 categories announced today from the record-breaking 900 products entered from 500 brands. The awards provide consumers with a ‘seal of approval’ from industry insiders.”

The winners will be announced at the CEW Beauty Awards Luncheon, in partnership with Meredith Corporation, on May 12 at the Midtown Hilton in New York City.


New Game in Town (Indie Brand Beauty Award)

  • Charlotte Tilbury Beauty
  • Farmacy Beauty
  • Harry's Men
  • OUAI Haircare
  • Skin Laundry
  • Wander Beauty

New Game in Town – Fragrance (Indie Fragrance Award)

  • ADORAtherapy Balanced Gal On the Go Mood Boost
  • Annick Goutal Parfums Tenue de Soiree
  • Charlotte Tilbury Beauty Scent of a Dream
  • CLEAN Fragrances Reserve Sel Santal
  • Commodity Goods, Inc Book
  • Thorn & Bloom Perfume Bird of Paradise Eau de Parfum

New Game in Town – Makeup (Indie Makeup Award)

  • Lash Star Beauty Full Control Lash Sculpting Mascara
  • Milk Makeup Holographic Stick
  • Pony Effect Stay Fit Matte Lip
  • The BrowGal Convertible Brow Wet/Dry Powder/Pomade Duo
  • tre'StiQue Highlight & Perfect Multipurpose Stick
  • Wander Beauty Wanderout Dual Lipstick

New Game in Town – Skincare (Indie Skincare Award)

  • Beverly Hills MD Repair + Reverse Daily Serum
  • Dermaflash Dermaflash
  • Farmacy Beauty Honey Potion
  • Simply Venom Night Cream
  • SKIN&CO Roma Truffle Therapy Serum
  • The Ritualist APTO Surface Renewal Exfoliant

Bath and Body

Does A Body Good (Bath and Body Mass)

  • AVEENO® Daily Moisturizing Body Yogurt Vanilla and Oat
  • Cetaphil In-shower Moisturizing Oil
  • Dove Dry Oil Moisture Body Wash
  • NIVEA Nourishing Body Oil
  • Olay Ultra Moisture Body Wash
  • Soap & Glory Orangeasm Super Rich Body Butter

Does A Body Good (Bath and Body Prestige)

  • AHAVA Clineral Topic Body Cream
  • Decléor USA Aromessence Svelt Body Refining Oil Serum
  • Eve Lom Time Retreat Hand Treatment
  • Molton Brown Dewy Lily of the Valley & Star Anise Bath & Shower Gel
  • Origins Post Workout Paradise Warm Down Warming Lava Scrub
  • Sephora Collection Foot Mask


Blemish Busters (Acne Treatment)

  • Clinique Acne Solutions Acne + Line Correcting Serum
  • Fresh Umbrian Clay Purifying Facial Toner
  • IT Cosmetics Bye Bye Pores Primer
  • Kiehl's Since 1851 Breakout Control Targeted Blemish Spot Treatment
  • NEUTROGENA Rapid Clear Stubborn Acne Daily Leave-on Mask
  • Peter Thomas Roth Clinical Skin Care Acne Spot and Area Treatment

Turn Back Time (Anti-Aging Mass)

  • AVEENO Absolutely Ageless Intensive Renewal Serum
  • La Roche-Posay Active C10
  • Laneige Clear-c Advanced Effector
  • L'Oréal Age Perfect Hydra-nutrition Facial Oil SPF 30
  • Manuka Doctor Drops of Crystal Cashmere Touch Serum
  • Olay Regenerist Miracle Boost Concentrate

Turn Back Time (Anti-Aging Prestige)

  • Clinique Even Better Clinical Dark Spot Corrector & Optimizer
  • Estée Lauder Advanced Night Repair Concentrated Recovery Power Foil Mask
  • GLAMGLOW Gravitymud Firming Treatment
  • philosophy Time in a Bottle Serum 100% in Control Resist Renew Repair Serum
  • Shiseido Cosmetics America White Lucent Microtargeting Spot Corrector
  • SK-II R.N.A. Power Radical New Age Essence

Keep It Clean (Cleanser & Scrub)

  • Clé de Peau Beauté Cleansing Cream Oil
  • Estée Edit Dissolve the Drama 2-in-1 Cleanser and Makeup Remover
  • Estée Lauder Advanced Night Micro Cleansing Balm
  • Fresh Vitamin Nectar Vibrancy-boosting Face Mask
  • NEUTROGENA Makeup Remover Cleansing Towelettes – Fragrance Free
  • Origins By All Greens Foaming Deep Cleansing Mask

Eyes on the Prize (Eye Treatment)

  • AVEENO Absolutely Ageless Eye Cream
  • Clé de Peau Beauté Intensive Eye Contour Cream
  • Clinique Pep-start Eye Cream
  • Dior Dior Prestige The Eye Concentrate
  • IT Cosmetics Bye Bye Under Eye Eye Cream
  • Olay Eyes Ultimate Eye Cream

Lip Service (Lip Treatment)

  • ChapStick Total Hydration Conditioning Lip Scrub
  • COOLA Suncare SPF 30 Mineral Liplux
  • Fresh Sugar Cream Lip Treatments
  • GLAMGLOW Plumprageous Matte Lip Treatment
  • Kiehl's Since 1851 Butterstick Lip Treatment
  • Vaseline Lip Therapy Tin

Bring On The Sun (Sun Product)

  • COOLA Suncare Daydream SPF 30 Mineral Makeup Primer
  • NEUTROGENA Cool Dry Sport Sunscreen Stick SPF 50
  • Olay Regenerist Micro-sculpting Cream SPF 30
  • Origins Dr. Andrew Weil Mega-defense SPF 45 Advanced Daily UV Defender
  • Shiseido Cosmetics America Ultimate Sun Protection Lotion Broad Spectrum SPF 50+ for Sensitive Skin & Children
  • Supergoop! Shine On Lip Screen SPF 50

S.O.S. – Save Our Skin (Moisturizer Mass)

  • Bioderma Hydrabio Serum
  • Laneige Water Bank Soothing Gel Mask
  • L'Oréal Revitalift Bright Reveal Brightening Day Moisturizer
  • NEUTROGENA Hydro Boost Water Gel with Sunscreen Broad Spectrum SPF 15
  • Olay Regenerist Micro-sculpting Cream
  • Yes to Inc. Miracle Oil Primrose Oil

S.O.S. – Save Our Skin (Moisturizer Prestige)

  • AERIN Rose Night Table Cream & Overnight Mask
  • Clinique Pep-start Hydroblur Moisturizer
  • Estée Lauder Advanced Night Repair Intensive Recovery Ampoules
  • GLAMGLOW Glowstarter Mega Illuminating Moisturizer
  • Shiseido Cosmetics America White Lucent Multibright Night Cream
  • SK-II R.N.A. Power Radical New Age Cream

Device Advice (Skin Care Tools)

  • Aveda Tulasāra Radiant Facial Dry Brush
  • BARE MINERALS Skinsorials Double Cleansing Brush
  • Clarisonic Mia Fit
  • NEUTROGENA Light Therapy Acne Mask
  • Olay Duo
  • Origins Rituali Tea Powder Mask Mixing Tool


Dying For Color (Hair Coloring Product)

  • CHI Ionic Color Illuminate
  • Joico Insta Tint Temporary Color Shimmer Spray
  • Keranique Tint & Texture Color Density Treatment
  • Klorane Sun Lightening Spray with Chamomile and Honey
  • Matrix Color Sync Watercolors
  • TEMPTU Airbrush 24-hour Root Touch-up & Hair Color

The Mane Attraction (Hair Shampoo/Hair Conditioner)

  • Batiste Dry Shampoo
  • Bumble and bumble Hairdresser’s Invisible Oil Balm-to-Oil Pre-shampoo Masque
  • Drybar Detox Dry Conditioner
  • Joico K-pak Color Therapy Luster Lock
  • Oribe Hair Care Gold Lust Dry Shampoo
  • Pantene Pro-V Smooth & Sleek 3 Minute Miracle Deep Conditioner

Hair-spiration (Hair Style/Hair Care)

  • Bumble and bumble Surf Foam Spray Blow
  • Dry Drybar Prep Rally Prep & Prime Detangler
  • Living Proof Full Dry Volume Blast
  • Oribe Hair Care Matte Waves Texture Lotion
  • OUAI Haircare Texturizing Hairspray
  • Pantene Pro-V Style Series Airspray (Level 2 Hold)

DIY Style (Hair Tools)

  • CHI Onyx Euroshine 1" Onyx Ceramic Hair Styler
  • Drybar Baby Buttercup Travel Blow-dryer
  • Dyson, Inc Supersonic Hair Dryer
  • Oribe Hair Care Round Brush Collection
  • Revlon, Inc. Salon One-step Hair Dryer and Volumizer
  • T3 Micro, Inc. Single Pass Luxe


All Eyes On Me (Eye Product Mass)

  • COVERGIRL So Lashy! Blast Pro Mascara
  • L'Oréal Voluminous Feline Mascara
  • Maybelline New York The Falsies Push Up Angel Mascara
  • Soap & Glory Supercat Eyeliner
  • Sonia Kashuk Instant Smoke Stick
  • Ulta Beauty Eye Primer

All Eyes On Me (Eye Product Prestige)

  • Benefit Cosmetics Goof Proof Brow Pencil
  • Estée Lauder Brow Multi Tasker
  • Laura Geller New York Kajal Longwear Eyeliner
  • Laura Mercier Brow Dimension Fiber Infused Colour Gel
  • Smashbox Cosmetics Photo Matte Eye Palette
  • Urban Decay Naked Ultimate Basics

#NoFilter (Face Product Mass)

  • Burt’s Bees BB Cream
  • COVERGIRL Clean Matte BB Cream
  • Flower Beauty Miracle Matte Translucent Finishing Powder
  • L'Oréal Infallible Pro-glow Foundation
  • NYX Cosmetics Total Control Drop Foundation
  • Ulta Beauty Mattifying Balm

#NoFilter (Face Product Prestige)

  • BARE MINERALS Bare Pro Performance Wear Powder Foundation
  • BECCA Cosmetics Aqua Luminous Perfecting Foundation
  • Clinique Chubby in the Nude Foundation Stick
  • Estée Lauder Double Wear Nude Cushion Stick Radiant Makeup
  • NARS Velvet Matte Skin Tint
  • Shiseido Cosmetics America Synchro Skin Lasting Liquid Foundation Broad Spectrum SPF 20

Seal It With A Kiss (Lip Product Mass)

  • Burt’s Bees Lipstick
  • ChapStick Total Hydration Moisture + Tint
  • COVERGIRL Katy Kat Matte Lipstick
  • NYX Cosmetics Lip Lingerie
  • Soap & Glory Sexy Mother Pucker Lipstick
  • Ulta Beauty Matte Lip Crayon

Seal It With A Kiss (Lip Product Prestige)

  • BARE MINERALS Gen Nude Matte Liquid Lipcolor
  • Bite Beauty Amuse Bouche Lipstick
  • Clinique Pop Matte Lip Colour + Primer
  • Estée Lauder Pure Color Envy Vinyl Lip Color
  • NARS Velvet Lip Glide
  • Smashbox Cosmetics Insta-matte Lipstick Transformer

Man-Made (Men's Grooming)

  • American Crew 3-in-1 Tea Tree Shampoo, Conditioner, Body Wash
  • Aveda Invati Men™ Scalp Revitalizer
  • Clinique for Men 2 in 1 Skin Hydrator + Beard Conditioner
  • LAB SERIES Skincare for Men Urban Blue Detox Clay Mask
  • Old Spice Dirt Destroyer Body Wash
  • Shiseido Cosmetics America Men Hydro Master Gel


Male Attraction (Men’s Scent)

  • Axe Black Body Spray
  • Bottega Veneta Parco Palladiano V
  • Issey Miyake L’Eau d’Issey Pour Homme Fraîche
  • Narciso Rodriguez Parfums For Him Bleu Noir
  • Prada L'Homme
  • YSL Beaute L'Homme Ultime

It Makes Scents (Women’s Scent Mass)

  • Avon Prima
  • JAFRA Cosmetics International Perfumer's Edition – Paris et Moi by Philippine Courtière
  • Katy Perry Mad Love
  • Kindred Goods Orange Blossom & Tea Eau de Parfum
  • Paris Hilton Fragrances Gold Rush
  • Vera Wang Embrace Marigold & Gardenia

It Makes Scents (Women’s Sent Prestige)

  • AERIN Mediterranean Honeysuckle Eau de Parfum
  • Dior Miss Dior Absolutely Blooming
  • Estée Lauder Modern Muse Le Rouge Gloss
  • Issey Miyake L’Eau d’Issey Pure
  • Michael Kors Wonderlust Eau de Parfum
  • Narciso Rodriguez Parfums Eau de Parfum Poudrée

Nailed It (Nail Product)

  • butter LONDON Sheer Wisdom Nail Tinted Moisturizer
  • CND Ridge Fx™ Nail Surface Enhancer
  • essie Gel Couture in Fairy Tailor
  • Jurlique Nail and Cuticle Treatment Oil
  • Sally Hansen Color Therapy
  • ZOYA Nail Polish in Tara

(H)Appy Beauty (Best Beauty App)

  • GLAMSQUAD Glamsquad
  • MATCHCo Matchco
  • Olay Skin Advisor
  • Perfect Corp. You Cam Makeup
  • Rimmel London Get the Look App
  • Sephora Sephora App 

 Most Buzzed About Beauty Collaboration Award

  • BECCA Cosmetics Becca x Jaclyn Hill Champagne Collection
  • Bioré Baking Soda Cleansing Scrub
  • COVERGIRL Katy Kat Collection
  • Estée Lauder Victoria Beckham Limited Edition Makeup Collection
  • Sephora Mara Hoffman for Sephora Collection
  • Too Faced and Kat Von D Beauty Better Together Collaboration

Sustainability Excellence Award

  • Avalon Organics
  • Blue Beautifly
  • Éclair Naturals
  • Mullein & Sparrow
  • Teadora
  • Tracie Martyn Salons

QVC Beauty Quest Award

  • Hey Honey
  • Ish
  • Loli Beauty
  • The Ritualist
  • Thorn & Bloom
  • ZIIP

Tools of the Trade (Makeup Tools)

  • Artis Brush Digit Collection Brushes
  • e.l.f. cosmetics Beautifully Precise Multi Blender Massager
  • IT Cosmetics Heavenly Skin™ CC+™ Skin-perfecting Brush #702
  • Kat Von D Lock-it Edge Foundation Brush
  • Sephora Collection Pro Featherweight Powder Brush #91
  • Tweezerman International Ultra-precision Point Tweezer

Iconic Consumers' Choice Beauty Award


  • Aquaphor Healing Ointment
  • Cetaphil Moisturizing Cream
  • ChapStick Classic Cherry
  • Dove White Beauty Bar
  • NEUTROGENA Rainbath Refreshing Shower and Bath Gel – Original
  • Olay Total Effects Anti-Aging Moisturizer SPF 15 Fragrance-free


  • Bumble and bumble Surf Spray
  • Clinique Clarifying Lotion
  • Estée Lauder Double Wear Stay-in-Place Makeup
  • Fresh Sugar Lip Treatment Sunscreen SPF 15
  • Laura Mercier Translucent Loose Setting Powder
  • SK-II Facial Treatment Essence
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