These days, in order for brands to keep their competitive edge, it has become necessary to venture away from the traditional routine of retail and head into the sometimes tricky waters of experiential retail. When consumers walk into stores, they want an experience to go along with products and services that they are there to purchase.
Rituals was aware of this new wave of shopping when it teamed up with actress Troian Bellisario to promote a new campaign “encouraging New Yorkers to live more soulfully and turn everyday routines into more meaningful rituals” by hosting free yoga classes in Vanderbilt Hall, to coincide with the opening of its store in Grand Central Terminal.
According to the company, This is just the beginning of Rituals’ US campaign which aims “to encourage everyone to slow down and be more mindful. The brand intends to continue providing New Yorkers with creative respites from their hectic days, encouraging them to slow down, live soulfully breathe easy and take a break.”