Major Beauty Trends to be Discussed at in-cosmetics Korea


On June 20-22, 2017, in-cosmetics Korea will return to Seoul, Korea. The country has seen a 44% increase in cosmetic exports (you know, K-beauty, maybe you’ve heard of it?) from 2015 to 2016, so it goes without saying that the region may know a thing or two about mega trends and what beauty consumers are craving. 

At this year’s event, speakers will share insights with attendees regarding these trends, including:

  • Premiumization––one of the biggest trends to sweep the Asian beauty scene as of late
  • Key personal care trends set to impact the Asia-Pacific region over the next few years: sustainability, naturals, anti-pollution cosmetics, the growth of innovation labs, what’s next for K-beauty, the digital vs. offline shopping experience, new touchpoint opportunities and boutique beauty brands
  • Hair care and styling product and what they should contain and claim
  • The global fragrance market
  • A look at makeup colors and textures for spring/summer 2018
  • Asia’s vast mobile market and the opportunities it has for cosmetic brands
  • A new whitening agent employing 3D reconstructed skin model
  • Key personal care ingredients

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