Patricia Lopez has been named chief executive officer of High Ridge Brands. Her new responsibilities will also include serving on the company's board of directors, effective July 6, 2017.
She comes to High Ridge Brands after serving as senior vice president, general manager of the Estée Lauder and Aerin Beauty Products business in North America. She also served as chief marketing officer of Avon Products from 2012-2015. Lopez had a 25-year career at P&G where her last assignment was vice president, general manager for Eastern Europe, Russia, Ukraine and Belarus, where she managed over 200 brands, including Pantene, Head & Shoulders, Pampers and Gillette, and had P&L responsibility for $3.6 billion and 5,000 employees.
Lopez was quoted saying, “I am honored to be joining the High Ridge Brands team at this exciting time in its evolution. I have enjoyed working with well-known, heritage brands in my past and the vast brand equity in the Company’s portfolio, with brands such as Zest, Alberto VO5, and Reach, among others, presents a wonderful opportunity to bring pride, relevance and new energy to the Company’s products which play an important and personal role in the everyday lives of our consumers. With the dedicated support of our employees, I am excited about what the future holds for High Ridge Brands and the impact we can have on the lives of our consumers.”