Retailer Enhances the Beauty of Charity


Lord & Taylor is celebrating the beauty of charity that will ultimately benefit the lives of those with cancer. 

The department store's first Charity Day of 2016 will take place on Saturday, January 16, 2016, to benefit the Look Good Feel Better charitable program. It teaches beauty techniques to cancer patients and distributes donated cosmetics to help them manage the appearance-related side effects of cancer treatment.

The Personal Care Products Council Foundation works with the American Cancer Society and the Professional Beauty Association to administer the Look Good Feel Better Program. All 50 Lord & Taylor stores will participate in the "new year, new you" theme in an effort to raise funds for Look Good Feel Better.

Read more: how one woman found an emotional transformation with makeup.

"Lord & Taylor is proud to kick off 2016 with an initiative that will benefit Look Good Feel Better—an important program that motivates women who are battling cancer," said Liz Rodbell, president, Hudson's Bay and Lord & Taylor. "We are honored to be able to support their mission through this Charity Day."

Charity Day is an all-day shopping event that will include in-store activations aimed at helping customers look and feel their best in the new year—activities might include 30-minute fitness classes, eyebrow threading, denim customization, bra fittings and more. Additionally, stores will offer special discounts, local entertainment and refreshments. With the purchase of a $5 ticket, customers will receive two 30%-off single-item coupons, as well as one 20%-off storewide savings pass (10% off of cosmetics and fragrances) for use on January 16 only (some exclusions apply).

Tickets are available for purchase now at any Lord & Taylor store. All ticket sales proceeds will go directly to the Personal Care Products Council Foundation to benefit Look Good Feel Better. Additionally, 1% of all proceeds received on January 16 will be donated, up to a maximum of $15,000.

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