Through its beauty brands, P&G announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund, enriching and supporting youth sports programs across the country. P&G's commitment to youth sports expands on its partnership with USA Gymnastics, Alicia Sacramone and Natalie Coughlin for the London 2012 Olympic Games and global marketing partnership with the International Olympic Committee through the 2020 Olympic Games.
“Beauty and sports share an inspiring, motivating effect, uniting young women and helping them be at their best every day,” says Gina Drosos, group president, P&G Beauty. “P&G believes that providing access to organized sports programs through the P&G|Team USA Youth Sports Fund will help ensure the health and wellness of young people today, as well as develop the elite athletes of tomorrow.”
“I’m proud to be partnering with P&G’s beauty brands in their effort to support youth sports,” says Sacramone. “With gymnastics being a sport comprised of such young athletes, my team and I understand firsthand how important youth sports organizations are. The sense of camaraderie and value of a team’s unconditional support gives young women the confidence they need to thrive, as it does for us while we train and compete.”
Brands featured as part of the initiative include Aussie, Clairol Nice ‘n Easy, CoverGirl, Crest 3D White, Herbal Essences, Ivory, Olay, Pantene, Secret, Venus and more. Visit the P&G website to learn more about the initiative and the projects its supporting, as well as how others can participate.