Beiersdorf's Nivea Men has becomce a presenting sponsor of the Fall Experimental Football League (FXFL), the new developmental football league designed to give young players a realistic shot at breaking into the NFL. The FXFL only signs players who have been recently cut from NFL training camps, and provides an environment to continue developing their skills for another run at the NFL next year.
Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line. The brand will sponsor the halftime show and the MVP award. Nivea Men will also be featured heavily in broadcast media and play an integrated role in the league's reality show. The 160 players in the league will also support the partnership through social media channels, appearances and promotional support.
"FXFL's goal to give players a clean start to their professional football careers is in lock step with Nivea Men's mission of giving guys a clean start every morning so they have the confidence to take on their day," says Carole Rissmann, vice president of marketing, Beiersdorf.