JAFRA Cosmetics International officially welcomed Lasaro do Carmo Jr. as president of JAFRA Brazil and South America. As one of the key executives in the Brazilian direct selling industry, Lasaro will lead JAFRA Brazil's growth as well as help JAFRA expand further within South America. He will report to Mauro Schnaidman, president and CEO, JAFRA Worldwide.
Lasaro has experience in both cosmetics and direct selling. He career began in the French pharmaceutical company Sanofi-Aventis, and in his most recent role as acting CEO of Jequiti Cosmeticos in Brazil, his leadership and strategic management led to growth in sales and revenue. In various senior positions at Natura in Brazil and Argentina, Lasaro also played a major role in areas such as commercial sales, marketing, operations and training.
"I am thrilled to have Lasaro join our team," says Schnaidman. "His passion, dedication and expertise will be essential to realizing our strategic roadmap in Brazil and our expansion into South America. I look forward to his many contributions to the success of the company."