Game of Thrones actress Emilia Clarke has joined Clinique as its first global brand ambassador for skin care and make up, beginning with the brand’s new skin care campaign, “This is my iD, iD Yourself.”
The Clinique iD collection, which recently added the Clinique iD Dramatically Different Moisturizing BB-Gel, now delivers 20 combinations for consumers to create their own custom-blend moisturizer to hydrate and treat their unique skin concerns.
In the popular series, Clarke gained the attention of audiences worldwide for her portrayal of Daenerys Targaryen, the Mother of Dragons, a role which garnered her four Emmy nominations and two Critics Choice nominations. Currently, Clarke can be seen starring in the romantic comedy Last Christmas. Additional film credits of Clarke’s include Solo: A Star Wars Story, Terminator: Genisys, Me Before You, Dom Hemingway, Spike Island and Above Suspicion.
After facing a personal health challenge involving two brain aneurysms, Clarke went on to launch SameYou in March 2019. SameYou is a charity aimed toward revolutionizing recovery for young adults following brain injury and stroke.
On January 15, 2020, Clarke began the social campaign #iDYourself, highlighting the Clinique iD collection, by highlighting her unique skin care needs.
“Clinique has been a long-standing advocate for empowering woman with the knowledge that good skin can be created,” said Jane Lauder, global brand president, Clinique. “We were drawn to Emilia because she is optimistic, happy in her skin and embodies a modern multi-faceted woman who is constantly evolving along with her skincare needs.”
“I am so proud to join Clinique as the new global brand ambassador,” said Clarke. “It is a skincare brand I have regularly used and to now be part of that family is such an honor. I love the confidence and happiness it brings to the people using their products. Not only is Clinique timeless, but I'm proud to work with a brand that makes people feel included for who they are, and unapologetic about helping them to create great–no matter what their skin concern is.”