L’Oréal Teams Up Against Street Harassment

L’Oréal Paris and Hollaback! have partnered for Stand Up, a program targeting street harassment and aiming to train one million people to stand against it before the end of 2021.

Previously: L’Oréal Among 2020 World's Most Ethical Companies

The effort hopes to disrupt the dynamic by encouraging individuals to intervene when witnessing street harassment, as well as building a culture where street harassment is seen as unacceptable behavior.

Leveraging Hollaback!’s Five D methodology, Stand Up will train people to safely intervene when they experience or witness harassment in public spaces.

The Five D’s:

• Distract
• Delegate
• Document
• Direct
• Delay

To take the training, visit ihollaback.org.