Cake Announces First Product Line and $1.435M in Seed Funding

Cake's initial sexual wellness line features six products.
Cake's initial sexual wellness line features six products.

Sexual wellness brand Cake has announced the launch and general availability of its first product offerings, including a range of premium lubricants and pre- and post-sex cleansing wipes. Additionally, Cake announced $1.435 million in seed funding from Brian Spaly, co-founder of Trunk Club & Bonobos; Roth Martin, co-founder of Rothy’s; Brand Foundry Ventures; Finn Capital; and others.

Related: Sexual Wellness: Beauty’s Next Frontier

Financing will be used to create and manufacture additional product offerings and expand the Cake team.

Cake’s line of premium lubricants were created by a team of industry experts, and every product is free from alcohol, parabens, dyes, sulfates and fragrances.

The initial product line will include:

  • Motion Lotion: A moisturizing cream for solo play for penis play.
  • Tush Cush: A light, water-based jelly for beginner anal play.
  • Toy Joy: A non-drip water-based jelly toy play.
  • Backside Slide: A premium ultra-slide silicone lubricant for anal play.
  • Get Naked: An organic aloe-based lubricant ideal for vaginal play.
  • Feel Fresh: Cleanliness wipes intended for pre- and post-sex clean up

“With traditional lubricants and sexual wellness companies failing to meet the needs of today’s consumers, we wanted to create a brand that promotes pleasure, fun and a sense of zero shame around one of life’s great pleasures,” Hunter Morris, CEO and co-founder of Cake, said. “Regardless of gender or sexuality, we want to offer specialized products that enhance your sexual experiences–especially those open to trying something new in the bedroom, but not exactly sure where to start.”

“We’re excited to lead the seed round for Cake, a brand that’s ushering in the future of sexual wellness,” Andrew Mitchell, founder of Brand Foundry Ventures, said. “The team at Cake is bringing acceptance and inclusivity into a category typically viewed upon with judgment or embarrassment.”

Ingredients (Tush Cush): DI Water, Propylene Glycol, Cellulose Gum, Hydroxyethylcellulose, Aloe Barbadensis (Aloe) Leaf Juice, Cucumis Sativus (Cucumber) Fruit Extract, Ginkgo Biloba Leaf Extract, Oenothera Biennis (Evening Primrose) Leaf Extract, Tetrasodium EDTA, Citric Acid, Potassium Sorbate, Sodium Benzoate.

More in News