The Beauty Company and The Benchmarking Company Announce New Corporate Structure

The Beauty Company, a Washington, DC-based beauty brand strategy consulting firm, is excited to announce its new corporate structure. Effective May 1, 2014, the consumer research and beauty product testing division of The Beauty Company will operate under The Benchmarking Company, a sister firm to The Beauty Company. The Beauty Company has begun to transition these divisions to The Benchmarking Company, as well as management of its PinkPanel and creation of The PinkReport.

The research unit, which is is a multi-million dollar division of The Beauty Company, will be led by managing partners Jennifer Stansbury, who will be based in Washington, DC, and Denise Herich, who will be based in San Diego. This will allow them to effectively serve clients on both coasts, and the following service areas will transition:

  • qualitative and quantitative consumer research;
  • beauty product testing;
  • the PinkPanel;
  • and the PinkReport.

“The Beauty Company has been bringing our award-winning brand and product strategy to the industry for almost a decade now,” noted Alisa Marie Beyer, founder of The Beauty Company and GCI editorial advisory board member. “I truly love this category, and this move allows me to narrow my personal focus to providing strategic brand and business consulting to beauty brands. I take great pride in knowing that brands that have come to me for consumer research, industry reports and product testing will experience the same exceptional results with The Benchmarking Company.” Beyer will serve on The Benchmarking Company’s advisory board moving forward.

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