LVMH Joins Canopy's Conservation Initiatives

The partnership will further strengthen LVMH's commitment to forest conservation.
The partnership will further strengthen LVMH's commitment to forest conservation.

LVMH celebrated European Green Week by announcing its partnership with the environmental not-for-profit Canopy.

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Canopy’s Pack4Good (packaging) and CanopyStyle (fashion) initiatives work in partnership with brands to change supply chains, save forests and bring alternative next generation solutions to the mainstream.

The Pack4Good and CanopyStyle initiatives apply to all of LVMH's 75 maisons.

LVMH’s commitments include:

  • Ensuring its supply chains for paper, paper packaging and fabrics are free of fiber from the world’s ancient and endangered forests by the end of 2022.

  • Influencing its supply chains to protect the world’s remaining forests and endangered species habitat and forward the free, prior and informed consent of communities and Indigenous rights and title.

LVMH and its maisons will also support the development of the next generation solutions. These alternatives include smart design as well as innovations such as the use of agricultural residues, recycled textiles and microbial cellulose to manufacture paper, packaging and textiles instead of endangered forest fiber.

Hélène Valade, environment development group director, LVMH, said, “LVMH’s Initiatives For the Environment Program (LIFE 360) recognizes and celebrates the importance of the world’s ancient and endangered forests as key to the world’s biodiversity and our ability to address climate change. We are pleased to be a CanopyStyle and Pack4Good partner, an integral step as we continue to ensure the highest environmental performance for our products and supply chain."

Nicole Rycroft, executive director, Canopy said, “Nearly five billion years of evolution has delivered us all an extraordinary natural inheritance that no one can afford to waste. We are thrilled that LVMH and all of their iconic Maisons are now working with Canopy to add conservation of the world’s priceless forests and climate to their legacy."

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