[video] Kylie Cosmetics' Big Reveal

Jul 15th, 2021

Jeb Gleason-Allured

Kylie Jenner's full brand refresh reveal has gone live; source: @KylieCosmetics.

As previously teased, Kylie Jenner's color and skin care ranges have relaunched on a single site, along with new and revamped products.

A virtual unveiling featured unveiled products such as the Kylie Matte Lip Kit and Snatched High Gloss lip product.

Kylie Skin has also introduced the Rose Body Lotion, featuring coconut oil, shea butter and jojoba seed oil, as well as a rose scent.

Discover the Hydrating Power of MariMoist®: Clinically Proven Results

Discover the Hydrating Power of MariMoist®: Clinically Proven Results

Introducing MariMoist®, clinically proven to boost skin hydration by 41% with just one application, and maintaining 76% hydration for 48 hours. Derived from red seaweed and sodium hyaluronate, it reduces TEWL by 27% while enhancing skin barrier and sensory experience.

Notably, the company boosted its share of the selective fragrance sector by 60 basis points to 11.3%; revenues for the sector totaled about €1.6 billion.

Puig Skin Care Booms As Company Posts 9.6% Growth for 1st Half 2024

To turn around the makeup sector, Puig is hard at work rolling out makeup tied to some of its top fragrance brands, including Rabanne.

Featuring 'substantial and growing profitability,' Essor comprises brands like Boka, Puracy, ZitSticka (pictured), FreshCap, OTOTO Design, Viking Revolution and Iron Flask.

Meet Essor: the $400M Linkup of Branded + Heyday

"Essor, which means 'taking flight' in French, perfectly captures our vision of elevating brands to new heights and propelling them into a future filled with limitless possibilities."

Beauty Accelerate 2025: Future-proofing Beauty [FIRST LOOK]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Why Selfmade is Going into 'Rest Mode'

The psychodermatology brand is taking a cue from Simone Biles and conserving energy and mental space for what's next for the business.

'I'm so excited to finally make it official with Cetaphil as the face of their new line!' says the influencer.

Cetaphil x Katie Fang: Gen Z & Gen Alpha Join the Dermocosmetic Movement

By tapping Katie Fang for the exfoliating range launch, Cetaphil is making an overt play for Gen Alpha and Gen Z shoppers; Fang is undoubtedly a favorite influencer for both demographics.

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

Sarah Creal Lands at Sephora, Sol de Janeiro Drops Cheirosa 76 Perfume Mist at Sephora and Ulta, The Rootist Brings Hair Loss Serum at Sephora: Beauty Retail Rundown

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.

The packaging features a luxurious pottery finish with gold connections that evoke the gold silk sericin.

SK-II's LXP Craftsmanship Series Superpowers its Pitera Tech for Rejuvenated Skin

The highly concentrated Pitera is developed via a condensing process that is said to involve no direct application of heat to preserve the material's key benefits.

By reactivating youth genes that have been 'silenced' during the aging process and exposure to stress, UV and other lifestyle factors, Epicelline imparts a strong anti-aging response by reversing DNA methyllation.

Beiersdorf Hacks the Skin Age Clock with Epicelline-powered Eucerin Hyaluron-Filler Epigenetic Serum

By reactivating youth genes that have been "silenced" during the aging process and exposure to stress, UV and other lifestyle factors, Epicelline imparts a strong anti-aging response via a reversal of DNA methylation.

'We decided to move beyond DTC to expand our reach, allowing us to integrate our core values of high-performance formulas, beautiful fragrances and environmental responsibility into a physical retail environment,' says Cynthia Sakai, Evolvetogether's founder and CEO.

Behind Evolvetogether's Bluemercury & Amazon Expansions

In June, Evolvetogether announced it was debuting on Amazon, its first mass distribution channel.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.