Stackline has announced the launch of a new program that analyzes e-commerce search volume and identifies patterns in consumer popularity.
The program, Trends, provides insight by tracking U.S.-based e-commerce searches across the largest retail sites, mobile apps and search engines. Stackline's analysis program ranks consumer brands and retail topics that are growing, declining and emerging in consumer popularity.
The company shared several insights with Global Cosmetic Industry:
- CeraVe is the top searched beauty brand in 2021, with 47 million searches. Search volume is up +65% compared to YTD last year.
- Revlon search volume is down 27% year-to-date, compared to 2020. This caused its ranking in the beauty category to drop three positions and ranking as the #8 top searched brand this year.
- CC cream search volume is up 63% year to date, compared to last year. The new and emerging brand in this category is e.l.f. Beauty, with a 13% share of search. The top searched brand last year was It Cosmetics, which has decreased in share of search from 26% year to date in 2020 to 12% year to date in 2021. The top search term in this category, “cc cream” has received 1 million searches this year, up 76% compared to last year.
- Pimple patch searches are the #44 top searched topic in the beauty department in 2021. Search volume is up 98% this year, primarily driven by the search term “pimple patches,” with 3.5 million searches this year.
- Acrylic nail supplies search volume spiked in April/May 2020 when salons were closed due to COVID-19. Search volume in 2021 year to date is down 29%.
- Claw hair clip search volume is up almost 500% in 2021, year to date. Jumping 51 positions compared to 2020, this topic is ranked #28 in the United States.
Michael Lagoni, founder and CEO of Stackline, said, “When combined with Stackline’s existing tools, the insights allow brands and retailers to optimize marketing strategies and improve top-of-funnel growth. It’s a win-win.”