Alpyn, founded by Kendra Butler, launched with Sephora.com in February 2020 and recently was one of only 16 brands at Sephora to be certified in the Clean + Planet Positive initiative.
Previously: Sephora Expands in Mexico
The brand introduced Triple Vitamin C Brightening Bounce Cream, which is a springy pink aloe-based dream cream that delivers long-lasting moisture in a brightening, breathable formula.
Alpyn Beauty is a 1% for the planet brand, and has announced being climate positive and plastic neutral. Most recently, it has aligned with Grand Teton National Park Foundation (GTNPF) to re-wild approximately 4,500 acres of land.