Alpyn Beauty Launches in Sephora

Alpyn was founded by Kendra Butler.
Alpyn was founded by Kendra Butler.

Alpyn Beauty will launch into Sephora stores nationwide on October 8, 2021.

Alpyn, founded by Kendra Butler, launched with in February 2020 and recently was one of only 16 brands at Sephora to be certified in the Clean + Planet Positive initiative.

Previously: Sephora Expands in Mexico

The brand introduced Triple Vitamin C Brightening Bounce Cream, which is a springy pink aloe-based dream cream that delivers long-lasting moisture in a brightening, breathable formula.

Alpyn Beauty is a 1% for the planet brand, and has announced being climate positive and plastic neutral. Most recently, it has aligned with Grand Teton National Park Foundation (GTNPF) to re-wild approximately 4,500 acres of land.

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