P&G Files Lawsuit Against Private Label Manufacturer

The Procter & Gamble Company filed a lawsuit against Vi-Jon Industries, a private label manufacturer of health and beauty products, in the United States District Court for the Southern District of New York. The lawsuit alleges that Vi-Jon infringed and diluted the unique trade dress of P&G's Crest Pro-Health and engaged in false advertising of its mouthwash product. The Vi-Jon product is sold in retail stores under store brand names.
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