L'Oréal has acquired salon distributor Maly's West. According to L'Oréal, Maly's will be integrated into its professional products division. Maly's West supplies 30,000 hair salons in the western region of the United States. Similarly, L'Oréal acquired professional beauty hair care provider Beauty Alliance last April. It has said that the two salon distributor acquisitions complement its plan to increase its presence in the U.S. salon hair care market.